Alex Kenny

I’m the Chief Marketing Officer at Fletchers Group and the Chief Executive Officer at Blume, where I oversee the overall strategy and performance of the business, as well as leading our blended marketing function across Blume, Fletchers, and the wider Group.

I have over 23 years’ experience in the legal industry, much of it spent leading marketing and call centre operations. I founded Patient Claim Line, the most recognised customer acquisition brand in the country, and have played a central role in Fletchers’ success in recent years. I’m now focused on leading Blume through its next phase of growth.

One of my early roles in the firm was as a paralegal in the serious injury team. I was fortunate enough to be able to go out with the senior lawyer and visit clients who had just suffered a serious, life changing injury. Despite moving into operational and marketing roles rather than pursuing a career as a lawyer, that experience, seeing people at their lowest ebb, but then knowing and seeing firsthand how we play such an active role in rebuilding their lives, is what has kept me at this firm for over 20 years.

As CEO of our sister business, Blume, I’m proud to represent the ‘first impression’ of the firm as well as the wider industry. The decisions we make each day really matter – we have to make the call whether someone should speak to a lawyer. It’s important we get it right. Over the years I have also experienced firsthand the career development opportunities that the firm offers – having progressed from admin assistant to one of the groups CEOs. Over that time, the business has changed enormously, from a small high street practice to now nearly 2000 colleagues across the group. What has never changed is being values driven, our purpose to rebuild the lives of those who have suffered serious harm due to negligence, and the chance to work with some amazing people.

I’m an avid guitar player, having played in many different bands over the years and I’m also a Brazilian Jiu Jitsu Brown Belt! I love to travel; the best place I’ve ever been to would have to be Cape Town. Combining a city break with a live music concert is my idea of the perfect weekend.